At the launch of the Brooks Brothers "Mad Men" limited edition men's suit, available from October 19 to November 8 (the date of the season finale) for $998, the actors on the AMC show fessed up to how much their personal wardrobes - and lifestyles - have changed since they started the show. It turns out they've learned their lesson: the power of the well-tailored suit.

"Before the show, my inspiration for clothing came from Pearl Jam and Nirvana: ripped clothes and long hair," says Rich Sommer. "I had zero suits. I was living in New York, temping, and when they'd ask us to wear suits, I'd always say I don't have one." But since he began playing Harry Crane, head of the television department at Sterling Cooper, his style has changed. "I've become more of a fashion conservative. When my time on the show ends, I think I'll wear suits. I love the masculinity of wearing a suit. People respect you. Today I was riding a bus in my scrubs and a guy elbowed me full on. In a suit that wouldn't happen. There's something that commands respect. Growing up, I never understood my dad wearing a suit, the presentation of a suit, but there's something about it, it's a put togetherness. There's a status that comes with the suit. It's not explicit, it's implicit." Sommer has started adding accessories to complete his new look. "I like cufflinks, I have one pair I wore to the Emmy's – I got them for Fathers' day, from my daughter, she's 2 years old. They have a locket with photos of my daughter, and they're monogrammed. I love them. I always wear them with a French cuff shirt."

"I usually wear jeans or hiking pants and comfortable shoes," says Michael Gladis, who plays Paul Kinsey, a copywriter on the show. But he's been wearing suits more often: Thanks to "Mad Men," he now has 13 or 14 suits in his closet. "There's something intangible about it," he says. A guest at the party chimes in: "I'm always attracted to men who wear suits." He accessorizes with a pocket square, just in case he encounters a woman crying, he says.

"Janie turned me into a suit guy," said Vincent Kartheiser, who plays Pete Campbell on the show. The suit goes along with the exciting life he has growing out of the show's success. "To put on a suit is a celebration, to say that there's something fantastic going on. If you own a lot you have a lot of celebrating to do," That description fits him. "The greatest thing" that has come as a result of the show's success "is that there's this group of artists so moved by the show who we get to meet." For example, he recently met Swiss film director Barbet Schroeder. "He was telling me stories of being with Polanski when he was trying to sell 'Knife in the Water,' Kartheiser recalls. As far as other ways his lifestyle his changed: "I get more manicures." Just then a waiter swoops by offering him fried chicken. Kartheiser passes, and the waiter says, "Would you like me to bring you some dessert?" "See, that's how good my life is now: that happens."

In honor of "Blog Action Day," we asked some of the stars of the popular AMC series "Mad Men" what they do to make the world a better place (aside from entertaining millions of us every Sunday night with their ad agency antics -- and come to New York for a night to help Brooks Brothers launch its "Mad Men" suit, which we'll be telling you about later). Although the show is set in the 1960s, their concerns are very current.

"What we put into our lives, what we choose to eat, is the biggest statement I can make," says Vincent Kartheiser, who plays Pete Campbell, an Account Executive at Sterling Cooper. Kartheiser wasn't always as aware. "I ate meat four years ago and smoked cigarettes four years ago," he says. It wasn't easy, but he gave both up. "If I didn't accept they were bad, I never would have quit. But that was the first step. I see a lot of things I need to do to change. We need to take that step and say this is something I should do, and even if don't do it yet, that's a step in the right direction," he says. He has taken action to reduce consumption and protect the environment. "I don't drive - I only take public transportation, and I don't believe in having children," he says. He also doesn't wear fur and doesn't buy leather. And just where might you find him eating a vegetarian meal? Café Muse, in his neighborhood in Los Angeles.

Janie Bryant, the Emmy-award-winning costume designer of the show, is in charge of some of the smallest details to give the show an authentic 1960s feel, but when it comes to doing good, she has one basic principle. "The most important thing I can do to improve the world is to have positive thoughts. That's what creates everything: energy, recycling, reinventing. It all comes from there," she says.

Rich Sommer, who plays Harry Crane - the head of the Television Department on the show - says, "I have two causes I think of every day," His brother spent a year in a half there in the military and made it home. "I oppose the war, but I support the guys who are over there. So I support Operation Homefront," a nonprofit that supports our troops and helps the families they leave behind, Sommer says. His other cause: gay rights. "These are people I live with, work with, am friends with," he says, noting it's not right that they may be treated differently back in his home state of Minnesota than in New York or California.

Before Jay-Z took the stage on September 11 at Madison Square Garden, the sponsor of the concert, Absolut vodka, hosted a reception at the Garden's private clubhouse. I accepted the invitation not only because I knew the concert would rock - and it did! - but because I was curious to find out how Absolut vodka positions itself these days.

When I started my career in the mid-1990s, Absolut was the only brand I knew to ask for when I ordered drinks with my girlfriends. But when those outings turned into dates and toasts over promotions and engagements, it seemed like there was always a new fancy or unusual vodka to try (potato? organic?). Still, in my mind Absolut remains tried and true, with that royal blue lettering and beloved clear bottle. When ordering flavored vodka, I've never asked for any other brand.

Headed to the reception, though, I realized my Absolut knowledge was sadly out of date. I could not recall what had replaced the legendary ads featuring artist-decorated bottles, the campaign that had cemented my loyalty: In high school, I plastered the pink walls of my bedroom with those ads, carefully torn from my parent's magazines.

In the comfy confines of the Garden's wood-panelled clubhouse, I quickly got up to speed thanks to Alisa and Kris Wixom, who both work on the Absolut campaign for TBWA Chiat/Day New York.

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When he wasn't planning some of the most memorable parties in New York and in jet setters' playgrounds -- Caroline Kennedy's wedding, galas for the Metropolitan Museum of Art and New York City Ballet, birthdays for Bette Midler and Saul Steinberg, White House holiday parties for President Clinton -- Robert Isabell applied his meticulous design sensibilities to his home. With his passing in July, the experience of attending one of his legendary fetes can never be repeated, but Sotheby's is making it possible to own some of his collection of 20th century design, with an auction scheduled for December 17.

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For a certain type of man and woman, one of summer's greatest pleasures is puffing on a cigar on a steamy evening, gazing at the stars, reflecting (or not) on a day well spent at leisure. Now you can have that pleasure with some added panache. Cuban-born artist and illustrator Ruben Toledo -- perhaps you've seen his work in Vogue or Visionaire, or on the walls of the Metropolitan Museum of Art or the Momu in Antwerp -- has created a limited edition cigar box (only 2,000 were made) featuring La Flor Dominicana cigars from the Dominican Republic described as having a "full-bodied smoke" with "sweetness" and "complexity." The box is white lacquer featuring a Toledo illustration of a woman; another illustration, also of a woman, is featured on the wrappers.

These are some beautiful cigars, and for a beautiful cause, too: all profits of the project will be donated to El Museo del Barrio, the New York museum devoted to Latin American and Caribbean art. Toledo and his wife, Isabel Toledo -- who designed First Lady Michelle Obama's inauguration day outfit and is the subject of an exhibit at Fashion Institute of Technology on view now -- are major fans and supporters of the museum, and are responsible for turning the museum's annual gala into one of the most festive benefits in Manhattan. "This is a project with so much meaning for both my wife and I. El Museo is a symbol of pride for Latinos, and cigars are such a potent symbol of our heritage," Toledo said. The price is $782.10 a box (including tax). To purchase, call 646-243-2675.

At the Wildlife Conservation Society's black-tie gala last week, the accessory of choice was a minaudiere -- that's the tiny gem of a purse, fanciful and impractical (pronounced me-no-dyear -- the term is of French origin) -- from Judith Leiber.

This designer has been a longtime favorite, for charity ball goers, and a few First Ladies, too. But it was unusual to have so many of the crystal-laden purses -- which sell for roughly $3,000 to $7,000 -- out on the same night. We counted more than 20. Why so many? The cause of the evening, protecting wildlife around the world, certainly had something to do it: traditionally, many women dress to the theme, wearing zebra and leopard prints, and animal-shaped handbags -- frogs, fish, birds, lions, and cats -- were the perfect accessory. (Indeed, the collection seems designed specifically for this event!) But the Judith Leiber company also fixed the odds: as a sponsor of the event, Judith Leiber's New York boutique on Madison Avenue lent bags for the evening to many guests.

"It's fantastic, and just right for me," the chairwoman of the event, Allison Maher Stern, said of her purse in the shape of a snow leopard -- a nod to the new exhibit of snow leopards at the Central Park Zoo, where the event was held. The exhibit, which opened to the public the day after the party, is named after Ms. Stern, a Wildlife Conservation Society trustee.

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The titans of luxury in New York, Paris, London, Tokyo, and Dubai have spoken, and their mood is, generally, upbeat. The Reuters Global Luxury Summit, which started yesterday and ends tomorrow, is a three-day blitz of interviews with chief executives and chairmen of Hermes, Burberry, Tiffany and Co., Rolls-Royce, Montblanc, Chopard, Estee Lauder, and Saks, to name a few.

Here are some highlights:

• Designer Jonathan Adler, says his mandate for the Christmas season is "irresistable giftables. "I hope that when you walk into my store you will feel like you're in a crack-den of adorableness." As for how his business is faring in the recession: "I think that my design aesthetic is probably the right design aesthetic for right now," he told Reuters. "I've always called my design philosophy happy chic, and it is about creating design that is chic, luxurious, and I hope beautiful, but adding an element of levity and irreverence that I think makes people feel good. And probably in these grim economic times, the element of happiness is resonating with consumers."
• The new Rolls-Royce Ghost model, to be available in September, may help double the carmaker's annual sales. The projection is based on the 1,500 deposits already received for the Ghost.
• Hermes is breeding crocodiles on its own farms, mainly in Australia, to keep up with demand for its exotic-skin $50,000 handbags, because, as Hermes chief executive, Patrick Thomas, put it, "The world is not full of crocodiles, except the stock exchange!" [Meanwhile, Louisiana alligator farms are struggling.]
• Classical styles for handbags are winning out over "it" bags, according to Burberry chief executive Angela Ahrendts. "They (shoppers) want them to last. They want to be able to psychologically know they can carry them for the next couple of years and no one will know how old it is."
• Montblanc is planning to open four boutiques in Saudi Arabia this year. Pens account for about half of total sales since the company has diversified into watches and fine jewelry.
• Chopard has seen sales drop 15-20 percent this year, but is hoping a recovery will level off the sales drop to just 10 percent. "We already feel a little bit of a comeback," Chopard's chairman, Karl Scheufele, said.
• Juicy Couture is increasing the number of products sold for $200 and less to adjust to the recession, Juicy Couture's president, Edgar Huber said.
• Sales of traditional Japanese doll sets, costing from $2,000 to $50,000, have held in the recession.
  

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The shiny, flexible, and futuristic scuba suit is the primary inspiration for Rachel Roy's resort collection, scheduled to hit stores in November. Roy has dubbed her look "scuba pop," a catchy phrase that may owe something to Wes Anderson's film "The Life Aquatic With Steve Zissou," but that surely doesn't fully capture the collection's elegance -- unless, of course, the "pop" is of a champagne bottle.

At a preview in the heart of Manhattan's garment district, Roy showed a number of approaches to translating the scuba -- and beach combing and nightlife -- experience into clothes: first, there's the sheen of the collection, using jersey, lambskin, silk, and sequins; then there are the lines and shapes: the backs of tops and dresses follow the lines of a sturdy swimsuit, while mini-skirts have a hemline that rises in the center like a wave; there's scuba spirit in the detailing too: piping and zippers. But the most glamorous embellishment, crystallized button-like embroidery, evokes the beautiful sea urchin.

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